Tobacco industry rhetoric: how to recognize it and respond

Would increasing cigarette taxes have devastating consequences for jobs and public finances? Would banning tobacco advertising soon lead to bans on cervelat or air travel? Is the tobacco industry improving our health thanks to its “reduced-risk” products?

In public debates, the tobacco industry and its political and economic allies regularly rely on misleading arguments and well-rehearsed communication strategies. It is not always easy to identify these rhetorical techniques or to understand the interests they serve.

To shed light on these issues, we are making available a report, a booklet and explanatory videos. These resources will help you recognize the rhetorical strategies used by the tobacco industry and respond to them effectively.