“For adults only”: Youth in the Crosshairs of the Tobacco Industry – New Episode!

Although it claims otherwise, the tobacco industry relentlessly continues to target young people. Its marketing strategies, both subtle and remarkably effective, rely on early initiation designed to guarantee consumer loyalty into adulthood. Today, these strategies have adapted to new spheres of influence, particularly social media.

This multi-part series analyzes the evolution of the tobacco industry’s advertising tactics, the mechanisms it employs, and the reasons why youth are a particularly vulnerable target. It also highlights the importance of a critical perspective on these practices, to strengthen prevention and protect future generations.