When Philip Morris Studied Children at the University of Geneva

In the 1990s, Philip Morris funded a psychology professor at the University of Geneva to study children’s and adolescents’ attitudes toward cigarettes.

These funding efforts served several objectives:

• an economic objective linked to marketing and understanding future consumers;
• and a political and strategic objective aimed at strengthening the company’s image and reputation.

This collaboration with the University of Geneva was part of a broader strategy by Philip Morris to develop partnerships with the academic world. Discover our exclusive investigation into the matter.