Social media: a new frontier for the tobacco industry
A new “Transparency and Truth” report examines how the tobacco and nicotine industry is using social media to circumvent advertising bans and capture new markets.
To achieve its goals, the tobacco industry exploits all marketing channels at its disposal. Following traditional advertising media, social networks have recently emerged as a new territory to conquer. This virtual space, which is open, borderless, and intrusive, is not subject to targeted marketing regulations. While this regulatory gray area persists and these virtual communities continue to attract younger and younger members, manufacturers only need to fire a few arrows to hit their targets.
The “Transparency and Truth” initiative is being implemented by OxySuisse on behalf of the Tobacco Prevention Fund. You can read the full report at: https://transparencyandtruth.ch/en/ressource/social-media-the-tobacco-industrys-new-weapon/
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