Our dossier - Voluntary measures of the tobacco industry
To improve its image and show its willingness to change, the tobacco industry publishes codes of responsible marketing.
These are actually public relations tools that do not contain the essential measures needed to reduce the consumption of nicotine products. This self-regulation has major flaws from a public health perspective: no real sanctions, no transparency and token measures.
But from the industry’s point of view, it is very useful in convincing the authorities and public opinion that there is no need for further regulation of its activities. In Switzerland, to gain credibility, cigarette manufacturers have entered into an agreement with the Swiss Commission for Fairness, the advertising industry’s self-regulatory body. The agreement has the same major flaws found in self-regulatory codes around the world.
Other actualities
« Death Clock » : remembering those who have died from smoking
ʺFor adults onlyʺ: Young people targeted by the tobacco industry
Jacques Cornuz: “When the tobacco industry opposes preventive measures, it is a clear sign that they are effective.”
Prévention du tabagisme en Suisse : 60 ans de progrès graduels (1964-2024)
L’enfumage arc-en-ciel : l’industrie du tabac, faux allié des personnes LGBTIQ+
OxySuisse on M Le Média to discuss the topic of “Sponsorship and Philanthropy”
The tobacco industry's self-interested generosity in Switzerland
Human Rights denied by the tobacco industry
