Social media: a new frontier for the tobacco industry
A new "Transparency and Truth" report examines how the tobacco and nicotine industry is using social media to circumvent advertising bans and capture new markets.
To achieve its goals, the tobacco industry exploits all marketing channels at its disposal. Following traditional advertising media, social networks have recently emerged as a new territory to conquer. This virtual space, which is open, borderless, and intrusive, is not subject to targeted marketing regulations. While this regulatory gray area persists and these virtual communities continue to attract younger and younger members, manufacturers only need to fire a few arrows to hit their targets.
The "Transparency and Truth" initiative is implemented by OxySuisse on behalf of the Tobacco Prevention Fund. You can read the full report at: https://www.transparencyandtruth.ch/en/dossiers/marketing
Other actualities
OxySuisse on M Le Média to discuss the topic of “Sponsorship and Philanthropy”
The tobacco industry's self-interested generosity in Switzerland
Human Rights denied by the tobacco industry
Switzerland and tobacco: 20 years of shameful inaction
Science for profit at the University of Zurich?
The new traps of the nicotine industry
Greenwashing : When smokers seem to be the only polluters
