L’enfumage arc-en-ciel : l’industrie du tabac, faux allié des personnes LGBTIQ+
A new report from "Transparency and Truth" examines how the tobacco industry presents itself as an ally of the LGBTIQ+ community while targeting this community through specific advertising campaigns.
In Switzerland, as elsewhere, the tobacco industry plays a double game with regard to the LGBTIQ+ community. On the one hand, it presents itself as a defender of this still largely discriminated community by getting involved in diversity initiatives and generously funding events aimed at LGBTIQ+ people. On the other hand, the same industry specifically targets this community in its marketing campaigns and financially supports political parties that express hostile views toward LGBTIQ+ people.
The “Transparency and Truth” initiative is being implemented by OxySuisse on behalf of the Tobacco Prevention Fund. You can read the full report at: https://www.transparencyandtruth.ch/en/dossiers/rainbow-smoke
Other actualities
Jacques Cornuz: “When the tobacco industry opposes preventive measures, it is a clear sign that they are effective.”
Prévention du tabagisme en Suisse : 60 ans de progrès graduels (1964-2024)
OxySuisse on M Le Média to discuss the topic of “Sponsorship and Philanthropy”
The tobacco industry's self-interested generosity in Switzerland
Human Rights denied by the tobacco industry
Switzerland and tobacco: 20 years of shameful inaction
Social media: a new frontier for the tobacco industry
Science for profit at the University of Zurich?
