{"id":1791,"date":"2024-05-28T11:15:54","date_gmt":"2024-05-28T09:15:54","guid":{"rendered":"https:\/\/oxysuisse.ch\/i-social-media-un-nuovo-terreno-di-conquista-per-lindustria-del-tabacco\/"},"modified":"2026-08-13T15:34:28","modified_gmt":"2026-08-13T13:34:28","slug":"i-social-media-un-nuovo-terreno-di-conquista-per-lindustria-del-tabacco","status":"publish","type":"post","link":"https:\/\/oxysuisse.ch\/it\/i-social-media-un-nuovo-terreno-di-conquista-per-lindustria-del-tabacco\/","title":{"rendered":"I social media: un nuovo terreno di conquista per l&#8217;industria del tabacco"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"460\" src=\"https:\/\/wpml.oxysuisse.ch\/wp-content\/uploads\/2024\/05\/Reseaux-sociaux-1024x460.jpg\" alt=\"\" class=\"wp-image-397\" style=\"width:820px;height:auto\" srcset=\"https:\/\/oxysuisse.ch\/wp-content\/uploads\/2024\/05\/Reseaux-sociaux-1024x460.jpg 1024w, https:\/\/oxysuisse.ch\/wp-content\/uploads\/2024\/05\/Reseaux-sociaux-300x135.jpg 300w, https:\/\/oxysuisse.ch\/wp-content\/uploads\/2024\/05\/Reseaux-sociaux-768x346.jpg 768w, https:\/\/oxysuisse.ch\/wp-content\/uploads\/2024\/05\/Reseaux-sociaux-1536x691.jpg 1536w, https:\/\/oxysuisse.ch\/wp-content\/uploads\/2024\/05\/Reseaux-sociaux-2048x921.jpg 2048w, https:\/\/oxysuisse.ch\/wp-content\/uploads\/2024\/05\/Reseaux-sociaux-18x8.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Per raggiungere i propri obiettivi, l\u2019industria del tabacco sfrutta tutti i canali di marketing a sua disposizione. Dopo i media tradizionali per la diffusione pubblicitaria, i social network si sono recentemente affermati come un nuovo territorio da conquistare. Questo spazio virtuale, aperto, senza confini e invadente, sfugge alle normative in materia di marketing mirato. Mentre persiste questa vaghezza normativa e queste comunit\u00e0 virtuali continuano ad accogliere nuovi membri sempre pi\u00f9 giovani, alle aziende basta scagliare qualche freccia per raggiungere i propri bersagli.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">L&#8217;iniziativa \u201cTransparency and Truth\u201d \u00e8 realizzata da OxySuisse su incarico del Fondo per la prevenzione del tabagismo. \u00c8 possibile leggere il dossier completo all&#8217;indirizzo: <a href=\"https:\/\/transparencyandtruth.ch\/it\/ressource\/social-media-la-nuova-arma-dellindustria-del-tabacco\/\">https:\/\/transparencyandtruth.ch\/it\/ressource\/social-media-la-nuova-arma-dellindustria-del-tabacco\/<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Per raggiungere i propri obiettivi, l\u2019industria del tabacco sfrutta tutti i canali di marketing a sua disposizione. Dopo i media tradizionali per la diffusione pubblicitaria, i social network si sono recentemente affermati come un nuovo territorio da conquistare. Questo spazio virtuale, aperto, senza confini e invadente, sfugge alle normative in materia di marketing mirato. Mentre [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-1791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rapporti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I social media: un nuovo terreno di conquista per l&#039;industria del tabacco - OxySuisse<\/title>\n<meta name=\"description\" content=\"Scoprite il nostro approfondimento sulla conquista dei social media da parte dell&#039;industria del tabacco, che le consente di eludere le normative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oxysuisse.ch\/it\/i-social-media-un-nuovo-terreno-di-conquista-per-lindustria-del-tabacco\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I social media: un nuovo terreno di conquista per l&#039;industria del tabacco - OxySuisse\" \/>\n<meta property=\"og:description\" content=\"Scoprite il nostro approfondimento sulla conquista dei social media da parte dell&#039;industria del tabacco, che le consente di eludere le normative.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oxysuisse.ch\/it\/i-social-media-un-nuovo-terreno-di-conquista-per-lindustria-del-tabacco\/\" \/>\n<meta property=\"og:site_name\" content=\"OxySuisse\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-28T09:15:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-13T13:34:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oxysuisse.ch\/wp-content\/uploads\/2025\/04\/creative-christians-HN6uXG7GzTE-unsplash-edited-scaled-e1744717685450.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sophie Lonchampt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Lonchampt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/it\\\/i-social-media-un-nuovo-terreno-di-conquista-per-lindustria-del-tabacco\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/it\\\/i-social-media-un-nuovo-terreno-di-conquista-per-lindustria-del-tabacco\\\/\"},\"author\":{\"name\":\"Sophie Lonchampt\",\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/it\\\/#\\\/schema\\\/person\\\/88c0ef09e948a6e09a542d8ca3659317\"},\"headline\":\"I social media: un nuovo terreno di conquista per l&#8217;industria del tabacco\",\"datePublished\":\"2024-05-28T09:15:54+00:00\",\"dateModified\":\"2026-08-13T13:34:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/it\\\/i-social-media-un-nuovo-terreno-di-conquista-per-lindustria-del-tabacco\\\/\"},\"wordCount\":126,\"image\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/it\\\/i-social-media-un-nuovo-terreno-di-conquista-per-lindustria-del-tabacco\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oxysuisse.ch\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/creative-christians-HN6uXG7GzTE-unsplash-edited-scaled-e1744717685450.jpg\",\"articleSection\":[\"Rapporti\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/it\\\/i-social-media-un-nuovo-terreno-di-conquista-per-lindustria-del-tabacco\\\/\",\"url\":\"https:\\\/\\\/oxysuisse.ch\\\/it\\\/i-social-media-un-nuovo-terreno-di-conquista-per-lindustria-del-tabacco\\\/\",\"name\":\"I social media: un nuovo terreno di conquista per l'industria del tabacco - 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