{"id":744,"date":"2023-05-22T11:30:18","date_gmt":"2023-05-22T09:30:18","guid":{"rendered":"https:\/\/wpml.oxysuisse.ch\/?p=744"},"modified":"2026-02-02T16:41:41","modified_gmt":"2026-02-02T15:41:41","slug":"greenwashing-when-smokers-seem-to-be-the-only-polluters","status":"publish","type":"post","link":"https:\/\/oxysuisse.ch\/en\/greenwashing-when-smokers-seem-to-be-the-only-polluters\/","title":{"rendered":"Greenwashing : When smokers seem to be the only polluters"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"405\" src=\"https:\/\/wpml.oxysuisse.ch\/wp-content\/uploads\/2023\/05\/Greenwashing-1024x405.jpg\" alt=\"\" class=\"wp-image-395\" style=\"width:820px;height:auto\" srcset=\"https:\/\/oxysuisse.ch\/wp-content\/uploads\/2023\/05\/Greenwashing-1024x405.jpg 1024w, https:\/\/oxysuisse.ch\/wp-content\/uploads\/2023\/05\/Greenwashing-300x118.jpg 300w, https:\/\/oxysuisse.ch\/wp-content\/uploads\/2023\/05\/Greenwashing-768x304.jpg 768w, https:\/\/oxysuisse.ch\/wp-content\/uploads\/2023\/05\/Greenwashing-1536x608.jpg 1536w, https:\/\/oxysuisse.ch\/wp-content\/uploads\/2023\/05\/Greenwashing-2048x811.jpg 2048w, https:\/\/oxysuisse.ch\/wp-content\/uploads\/2023\/05\/Greenwashing-18x7.jpg 18w, https:\/\/oxysuisse.ch\/wp-content\/uploads\/2023\/05\/Greenwashing.jpg 810w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The environmental issues associated with tobacco products are not limited to cigarette butt litter, but extend to the entire production chain, from tobacco cultivation to the final consumption of the products. The tobacco industry is therefore responsible for the proven environmental damage caused by these products and their manufacture.&nbsp;<\/p>\n\n\n\n<p>The \u201cLara Green\u201d campaign, launched in 2021 by the Swiss Cigarette Association (which brings together the Swiss subsidiaries of British American Tobacco Switzerland, Japan Tobacco International, and Philip Morris International), attempts to give a greener and more environmentally friendly image to a polluting industry, but it is in fact a strategy aimed at shifting responsibility from manufacturers to smokers and collecting thousands of pieces of data, the use of which is still unknown.&nbsp;<\/p>\n\n\n\n<p>The &#8220;Transparency and Truth&#8221; initiative is implemented by OxySuisse on behalf of the Tobacco Prevention Fund. You can read the full report at: <a href=\"https:\/\/transparencyandtruth.ch\/en\/ressource\/the-green-tobacco-strategy-divert-pollute-whitewash\/\">https:\/\/transparencyandtruth.ch\/en\/ressource\/the-green-tobacco-strategy-divert-pollute-whitewash\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The environmental issues associated with tobacco products are not limited to cigarette butt litter, but extend to the entire production chain, from tobacco cultivation to the final consumption of the products. The tobacco industry is therefore responsible for the proven environmental damage caused by these products and their manufacture.&nbsp; The \u201cLara Green\u201d campaign, launched in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Greenwashing : When smokers seem to be the only polluters - OxySuisse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oxysuisse.ch\/en\/greenwashing-when-smokers-seem-to-be-the-only-polluters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greenwashing : When smokers seem to be the only polluters - OxySuisse\" \/>\n<meta property=\"og:description\" content=\"The environmental issues associated with tobacco products are not limited to cigarette butt litter, but extend to the entire production chain, from tobacco cultivation to the final consumption of the products. The tobacco industry is therefore responsible for the proven environmental damage caused by these products and their manufacture.&nbsp; The \u201cLara Green\u201d campaign, launched in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oxysuisse.ch\/en\/greenwashing-when-smokers-seem-to-be-the-only-polluters\/\" \/>\n<meta property=\"og:site_name\" content=\"OxySuisse\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-22T09:30:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-02T15:41:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oxysuisse.ch\/wp-content\/uploads\/2025\/04\/ash-amplifies-NQ6Lh81BTRs-unsplash-edited-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1441\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hugo Molineaux\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hugo Molineaux\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/greenwashing-when-smokers-seem-to-be-the-only-polluters\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/greenwashing-when-smokers-seem-to-be-the-only-polluters\\\/\"},\"author\":{\"name\":\"Hugo Molineaux\",\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/#\\\/schema\\\/person\\\/f1d710cfa5e2670e741d5d02eeebcae9\"},\"headline\":\"Greenwashing : When smokers seem to be the only polluters\",\"datePublished\":\"2023-05-22T09:30:18+00:00\",\"dateModified\":\"2026-02-02T15:41:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/greenwashing-when-smokers-seem-to-be-the-only-polluters\\\/\"},\"wordCount\":161,\"image\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/greenwashing-when-smokers-seem-to-be-the-only-polluters\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oxysuisse.ch\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/ash-amplifies-NQ6Lh81BTRs-unsplash-edited-scaled.jpg\",\"articleSection\":[\"Reports\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/greenwashing-when-smokers-seem-to-be-the-only-polluters\\\/\",\"url\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/greenwashing-when-smokers-seem-to-be-the-only-polluters\\\/\",\"name\":\"Greenwashing : When smokers seem to be the only polluters - 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