{"id":678,"date":"2025-07-02T19:15:14","date_gmt":"2025-07-02T17:15:14","guid":{"rendered":"https:\/\/wpml.oxysuisse.ch\/?p=678"},"modified":"2026-02-02T19:11:55","modified_gmt":"2026-02-02T18:11:55","slug":"rainbow-smoke-screen-the-tobacco-industry-a-false-ally-of-lgbtiq-people","status":"publish","type":"post","link":"https:\/\/oxysuisse.ch\/en\/rainbow-smoke-screen-the-tobacco-industry-a-false-ally-of-lgbtiq-people\/","title":{"rendered":"Rainbow smoke screen: the tobacco industry, a false ally of LGBTIQ+ people"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"397\" src=\"https:\/\/wpml.oxysuisse.ch\/wp-content\/uploads\/2025\/07\/LGBT-1024x397.jpg\" alt=\"\" class=\"wp-image-554\" srcset=\"https:\/\/oxysuisse.ch\/wp-content\/uploads\/2025\/07\/LGBT-1024x397.jpg 1024w, https:\/\/oxysuisse.ch\/wp-content\/uploads\/2025\/07\/LGBT-300x116.jpg 300w, https:\/\/oxysuisse.ch\/wp-content\/uploads\/2025\/07\/LGBT-1536x596.jpg 1536w, https:\/\/oxysuisse.ch\/wp-content\/uploads\/2025\/07\/LGBT-2048x794.jpg 2048w, https:\/\/oxysuisse.ch\/wp-content\/uploads\/2025\/07\/LGBT-18x6.jpg 18w, https:\/\/oxysuisse.ch\/wp-content\/uploads\/2025\/07\/LGBT.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>In Switzerland, as elsewhere, the tobacco industry plays a double game with regard to the LGBTIQ+ community. On the one hand, it presents itself as a defender of this still largely discriminated community by getting involved in diversity initiatives and generously funding events aimed at LGBTIQ+ people. On the other hand, the same industry specifically targets this community in its marketing campaigns and financially supports political parties that express hostile views toward LGBTIQ+ people.<\/p>\n\n\n\n<p>The \u201cTransparency and Truth\u201d initiative is being implemented by OxySuisse on behalf of the Tobacco Prevention Fund. You can read the full report at: <a href=\"https:\/\/www.transparencyandtruth.ch\/en\/dossiers\/rainbow-smoke\">https:\/\/www.transparencyandtruth.ch\/en\/dossiers\/rainbow-smoke<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Switzerland, as elsewhere, the tobacco industry plays a double game with regard to the LGBTIQ+ community. On the one hand, it presents itself as a defender of this still largely discriminated community by getting involved in diversity initiatives and generously funding events aimed at LGBTIQ+ people. On the other hand, the same industry specifically [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rainbow smoke screen: the tobacco industry, a false ally of LGBTIQ+ people - OxySuisse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oxysuisse.ch\/en\/rainbow-smoke-screen-the-tobacco-industry-a-false-ally-of-lgbtiq-people\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rainbow smoke screen: the tobacco industry, a false ally of LGBTIQ+ people - OxySuisse\" \/>\n<meta property=\"og:description\" content=\"In Switzerland, as elsewhere, the tobacco industry plays a double game with regard to the LGBTIQ+ community. On the one hand, it presents itself as a defender of this still largely discriminated community by getting involved in diversity initiatives and generously funding events aimed at LGBTIQ+ people. On the other hand, the same industry specifically [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oxysuisse.ch\/en\/rainbow-smoke-screen-the-tobacco-industry-a-false-ally-of-lgbtiq-people\/\" \/>\n<meta property=\"og:site_name\" content=\"OxySuisse\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-02T17:15:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-02T18:11:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oxysuisse.ch\/wp-content\/uploads\/2025\/07\/cecilie-bomstad-G8CxFhKuPDU-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hugo Molineaux\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hugo Molineaux\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/rainbow-smoke-screen-the-tobacco-industry-a-false-ally-of-lgbtiq-people\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/rainbow-smoke-screen-the-tobacco-industry-a-false-ally-of-lgbtiq-people\\\/\"},\"author\":{\"name\":\"Hugo Molineaux\",\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/#\\\/schema\\\/person\\\/f1d710cfa5e2670e741d5d02eeebcae9\"},\"headline\":\"Rainbow smoke screen: the tobacco industry, a false ally of LGBTIQ+ people\",\"datePublished\":\"2025-07-02T17:15:14+00:00\",\"dateModified\":\"2026-02-02T18:11:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/rainbow-smoke-screen-the-tobacco-industry-a-false-ally-of-lgbtiq-people\\\/\"},\"wordCount\":117,\"image\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/rainbow-smoke-screen-the-tobacco-industry-a-false-ally-of-lgbtiq-people\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oxysuisse.ch\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cecilie-bomstad-G8CxFhKuPDU-unsplash-scaled.jpg\",\"articleSection\":[\"Reports\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/rainbow-smoke-screen-the-tobacco-industry-a-false-ally-of-lgbtiq-people\\\/\",\"url\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/rainbow-smoke-screen-the-tobacco-industry-a-false-ally-of-lgbtiq-people\\\/\",\"name\":\"Rainbow smoke screen: the tobacco industry, a false ally of LGBTIQ+ people - 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