{"id":2111,"date":"2026-11-05T16:09:29","date_gmt":"2026-11-05T15:09:29","guid":{"rendered":"https:\/\/oxysuisse.ch\/?p=2111"},"modified":"2026-11-05T16:16:43","modified_gmt":"2026-11-05T15:16:43","slug":"the-swedish-model-a-myth-created-by-the-tobacco-industry-to-promote-its-nicotine-products","status":"publish","type":"post","link":"https:\/\/oxysuisse.ch\/en\/the-swedish-model-a-myth-created-by-the-tobacco-industry-to-promote-its-nicotine-products\/","title":{"rendered":"The \u2018Swedish model\u2019: a myth created by the tobacco industry to promote its nicotine products"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><br>The tobacco industry likes to hold up the \u201cSwedish model\u201d as an example to promote its \u201cnew\u201d nicotine-containing products. Its argument? The country has one of the lowest smoking rates in Europe, a success that the industry claims is due to the availability of oral nicotine products and regulations that are particularly favorable to these alternatives. However, the facts clearly show that the decline in smoking is not attributable to these products, but rather to the implementation of effective public health policies. Check out our fact sheet on this topic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach is part of the \u201charm reduction\u201d strategy promoted by the tobacco industry, which seeks to portray itself as a stakeholder committed to public health while defending its commercial interests. To better understand the issues and contradictions of this strategy, see our feature: <a href=\"https:\/\/transparencyandtruth.ch\/en\/ressource\/harm-reduction-and-new-tobacco-and-nicotine-products\/\" target=\"_blank\" rel=\"noopener\">Harm reduction and \u2018new\u2019 tobacco and nicotine products \u2013 The industry\u2019s misleading narrative<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tobacco industry likes to hold up the \u201cSwedish model\u201d as an example to promote its \u201cnew\u201d nicotine-containing products. Its argument? The country has one of the lowest smoking rates in Europe, a success that the industry claims is due to the availability of oral nicotine products and regulations that are particularly favorable to these [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-2111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The \u2018Swedish model\u2019: a myth created by the tobacco industry to promote its nicotine products - OxySuisse<\/title>\n<meta name=\"description\" content=\"The tobacco industry likes to hold up the \u201cSwedish model\u201d as an example to promote its \u201cnew\u201d nicotine-containing products. 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The country has one of the lowest smoking rates in Europe, a success that the industry claims is due to the availability of oral nicotine products and regulations that are particularly favorable to these alternatives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oxysuisse.ch\/en\/the-swedish-model-a-myth-created-by-the-tobacco-industry-to-promote-its-nicotine-products\/\" \/>\n<meta property=\"og:site_name\" content=\"OxySuisse\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-05T15:09:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-05T15:16:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oxysuisse.ch\/wp-content\/uploads\/2026\/11\/danny-perez-VOHMeLKHkmk-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sophie Lonchampt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Lonchampt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/the-swedish-model-a-myth-created-by-the-tobacco-industry-to-promote-its-nicotine-products\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/the-swedish-model-a-myth-created-by-the-tobacco-industry-to-promote-its-nicotine-products\\\/\"},\"author\":{\"name\":\"Sophie Lonchampt\",\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/#\\\/schema\\\/person\\\/88c0ef09e948a6e09a542d8ca3659317\"},\"headline\":\"The \u2018Swedish model\u2019: a myth created by the tobacco industry to promote its nicotine products\",\"datePublished\":\"2026-11-05T15:09:29+00:00\",\"dateModified\":\"2026-11-05T15:16:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/the-swedish-model-a-myth-created-by-the-tobacco-industry-to-promote-its-nicotine-products\\\/\"},\"wordCount\":162,\"image\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/the-swedish-model-a-myth-created-by-the-tobacco-industry-to-promote-its-nicotine-products\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oxysuisse.ch\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/danny-perez-VOHMeLKHkmk-unsplash-scaled.jpg\",\"articleSection\":[\"Reports\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/the-swedish-model-a-myth-created-by-the-tobacco-industry-to-promote-its-nicotine-products\\\/\",\"url\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/the-swedish-model-a-myth-created-by-the-tobacco-industry-to-promote-its-nicotine-products\\\/\",\"name\":\"The \u2018Swedish model\u2019: a myth created by the tobacco industry to promote its nicotine products - OxySuisse\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/the-swedish-model-a-myth-created-by-the-tobacco-industry-to-promote-its-nicotine-products\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/the-swedish-model-a-myth-created-by-the-tobacco-industry-to-promote-its-nicotine-products\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oxysuisse.ch\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/danny-perez-VOHMeLKHkmk-unsplash-scaled.jpg\",\"datePublished\":\"2026-11-05T15:09:29+00:00\",\"dateModified\":\"2026-11-05T15:16:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/#\\\/schema\\\/person\\\/88c0ef09e948a6e09a542d8ca3659317\"},\"description\":\"The tobacco industry likes to hold up the \u201cSwedish model\u201d as an example to promote its \u201cnew\u201d nicotine-containing products. 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