{"id":2066,"date":"2026-10-15T12:06:28","date_gmt":"2026-10-15T10:06:28","guid":{"rendered":"https:\/\/oxysuisse.ch\/?p=2066"},"modified":"2026-10-15T14:08:18","modified_gmt":"2026-10-15T12:08:18","slug":"curious-a-new-philip-morris-campaign-targeting-young-people","status":"publish","type":"post","link":"https:\/\/oxysuisse.ch\/en\/curious-a-new-philip-morris-campaign-targeting-young-people\/","title":{"rendered":"Curious? A new Philip Morris campaign targeting young people"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><br>Launched in 2024, Philip Morris\u2019s \u201cCurious X\u201d advertising campaign for IQOS, its heated tobacco product, is becoming increasingly visible at Swiss festivals. Electronic music, celebrities, contests, and immersive experiences: the brand is creating a festive atmosphere centered on curiosity and discovery, elements particularly likely to appeal to teenagers. Check out our new factsheet on this topic !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re interested in the topic of the tobacco industry targeting young people, check out our series: <a href=\"https:\/\/transparencyandtruth.ch\/en\/ressource\/the-tobacco-industry-targets-young-people\/\" target=\"_blank\" rel=\"noopener\">\u201cFor Adults Only\u201d: Young People targeted by the tobacco industry.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launched in 2024, Philip Morris\u2019s \u201cCurious X\u201d advertising campaign for IQOS, its heated tobacco product, is becoming increasingly visible at Swiss festivals. Electronic music, celebrities, contests, and immersive experiences: the brand is creating a festive atmosphere centered on curiosity and discovery, elements particularly likely to appeal to teenagers. Check out our new factsheet on this [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-2066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Curious? A new Philip Morris campaign targeting young people - OxySuisse<\/title>\n<meta name=\"description\" content=\"Launched in 2024, Philip Morris\u2019s \u201cCurious X\u201d advertising campaign for IQOS, its heated tobacco product, is becoming increasingly visible at Swiss festivals. 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