{"id":1372,"date":"2026-05-28T11:18:00","date_gmt":"2026-05-28T09:18:00","guid":{"rendered":"https:\/\/oxysuisse.ch\/?p=1372"},"modified":"2026-06-11T11:32:44","modified_gmt":"2026-06-11T09:32:44","slug":"when-philip-morris-studied-children-at-the-university-of-geneva","status":"publish","type":"post","link":"https:\/\/oxysuisse.ch\/en\/when-philip-morris-studied-children-at-the-university-of-geneva\/","title":{"rendered":"When Philip Morris Studied Children at the University of Geneva"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the 1990s, Philip Morris funded a psychology professor at the University of Geneva to study children\u2019s and adolescents\u2019 attitudes toward cigarettes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These funding efforts served several objectives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>an economic objective linked to marketing and understanding future consumers;<\/li>\n\n\n\n<li>and a political and strategic objective aimed at strengthening the company\u2019s image and reputation.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This collaboration with the University of Geneva was <a href=\"https:\/\/transparencyandtruth.ch\/en\/ressource\/the-tobacco-industry-swiss-universities\/\">part of a broader strategy<\/a> by Philip Morris to develop partnerships with the academic world. Discover <a href=\"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2026\/05\/260520_TNT-UNI_DECRYPTAGE_EN.pdf\">our exclusive investigation<\/a> into the matter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the 1990s, Philip Morris funded a psychology professor at the University of Geneva to study children\u2019s and adolescents\u2019 attitudes toward cigarettes. These funding efforts served several objectives: This collaboration with the University of Geneva was part of a broader strategy by Philip Morris to develop partnerships with the academic world. Discover our exclusive investigation [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-1372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When Philip Morris Studied Children at the University of Geneva - OxySuisse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oxysuisse.ch\/en\/when-philip-morris-studied-children-at-the-university-of-geneva\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Philip Morris Studied Children at the University of Geneva - OxySuisse\" \/>\n<meta property=\"og:description\" content=\"In the 1990s, Philip Morris funded a psychology professor at the University of Geneva to study children\u2019s and adolescents\u2019 attitudes toward cigarettes. These funding efforts served several objectives: This collaboration with the University of Geneva was part of a broader strategy by Philip Morris to develop partnerships with the academic world. 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