{"id":970,"date":"2025-04-03T10:37:46","date_gmt":"2025-04-03T08:37:46","guid":{"rendered":"https:\/\/wpml.oxysuisse.ch\/?post_type=activity&#038;p=970"},"modified":"2026-02-12T16:40:05","modified_gmt":"2026-02-12T15:40:05","slug":"transparency-and-truth","status":"publish","type":"activity","link":"https:\/\/oxysuisse.ch\/en\/activities\/transparency-and-truth\/","title":{"rendered":"<a href=\"https:\/\/transparencyandtruth.ch\/en\/\">Transparency and Truth<\/a>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/transparencyandtruth.ch\/en\/\">Transparency and Truth<\/a> is a mandate from the <a href=\"https:\/\/www.tpf.admin.ch\/de\">Tobacco Prevention Fund<\/a> implemented by OxySuisse. It aims to shed light on the smoking epidemic in Switzerland and its causes. The objective is to reveal and deconstruct the practices of the tobacco industry. This project addresses various topics, such as the exploitation of academia, greenwashing practices, marketing strategies targeting young people, and sponsorship, among others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transparency and Truth is a mandate from the Tobacco Prevention Fund implemented by OxySuisse. It aims to shed light on the smoking epidemic in Switzerland and its causes. The objective is to reveal and deconstruct the practices of the tobacco industry. This project addresses various topics, such as the exploitation of academia, greenwashing practices, marketing [&hellip;]<\/p>\n","protected":false},"featured_media":972,"template":"","class_list":["post-970","activity","type-activity","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transparency and Truth - OxySuisse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oxysuisse.ch\/en\/activities\/transparency-and-truth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transparency and Truth - OxySuisse\" \/>\n<meta property=\"og:description\" content=\"Transparency and Truth is a mandate from the Tobacco Prevention Fund implemented by OxySuisse. It aims to shed light on the smoking epidemic in Switzerland and its causes. The objective is to reveal and deconstruct the practices of the tobacco industry. This project addresses various topics, such as the exploitation of academia, greenwashing practices, marketing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oxysuisse.ch\/en\/activities\/transparency-and-truth\/\" \/>\n<meta property=\"og:site_name\" content=\"OxySuisse\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T15:40:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oxysuisse.ch\/wp-content\/uploads\/2025\/04\/logo-tnt.png\" \/>\n\t<meta property=\"og:image:width\" content=\"832\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/activities\\\/transparency-and-truth\\\/\",\"url\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/activities\\\/transparency-and-truth\\\/\",\"name\":\"Transparency and Truth - OxySuisse\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/activities\\\/transparency-and-truth\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/activities\\\/transparency-and-truth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oxysuisse.ch\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logo-tnt.png\",\"datePublished\":\"2025-04-03T08:37:46+00:00\",\"dateModified\":\"2026-02-12T15:40:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/activities\\\/transparency-and-truth\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/activities\\\/transparency-and-truth\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/activities\\\/transparency-and-truth\\\/#primaryimage\",\"url\":\"https:\\\/\\\/oxysuisse.ch\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logo-tnt.png\",\"contentUrl\":\"https:\\\/\\\/oxysuisse.ch\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logo-tnt.png\",\"width\":832,\"height\":448},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/activities\\\/transparency-and-truth\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Activities\",\"item\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/activities\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Transparency and Truth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/\",\"name\":\"OxySuisse\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/oxysuisse.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Transparency and Truth - OxySuisse","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oxysuisse.ch\/en\/activities\/transparency-and-truth\/","og_locale":"en_US","og_type":"article","og_title":"Transparency and Truth - OxySuisse","og_description":"Transparency and Truth is a mandate from the Tobacco Prevention Fund implemented by OxySuisse. It aims to shed light on the smoking epidemic in Switzerland and its causes. The objective is to reveal and deconstruct the practices of the tobacco industry. This project addresses various topics, such as the exploitation of academia, greenwashing practices, marketing [&hellip;]","og_url":"https:\/\/oxysuisse.ch\/en\/activities\/transparency-and-truth\/","og_site_name":"OxySuisse","article_modified_time":"2026-02-12T15:40:05+00:00","og_image":[{"width":832,"height":448,"url":"https:\/\/oxysuisse.ch\/wp-content\/uploads\/2025\/04\/logo-tnt.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/oxysuisse.ch\/en\/activities\/transparency-and-truth\/","url":"https:\/\/oxysuisse.ch\/en\/activities\/transparency-and-truth\/","name":"Transparency and Truth - OxySuisse","isPartOf":{"@id":"https:\/\/oxysuisse.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/oxysuisse.ch\/en\/activities\/transparency-and-truth\/#primaryimage"},"image":{"@id":"https:\/\/oxysuisse.ch\/en\/activities\/transparency-and-truth\/#primaryimage"},"thumbnailUrl":"https:\/\/oxysuisse.ch\/wp-content\/uploads\/2025\/04\/logo-tnt.png","datePublished":"2025-04-03T08:37:46+00:00","dateModified":"2026-02-12T15:40:05+00:00","breadcrumb":{"@id":"https:\/\/oxysuisse.ch\/en\/activities\/transparency-and-truth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oxysuisse.ch\/en\/activities\/transparency-and-truth\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oxysuisse.ch\/en\/activities\/transparency-and-truth\/#primaryimage","url":"https:\/\/oxysuisse.ch\/wp-content\/uploads\/2025\/04\/logo-tnt.png","contentUrl":"https:\/\/oxysuisse.ch\/wp-content\/uploads\/2025\/04\/logo-tnt.png","width":832,"height":448},{"@type":"BreadcrumbList","@id":"https:\/\/oxysuisse.ch\/en\/activities\/transparency-and-truth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/oxysuisse.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Activities","item":"https:\/\/oxysuisse.ch\/en\/activities\/"},{"@type":"ListItem","position":3,"name":"Transparency and Truth"}]},{"@type":"WebSite","@id":"https:\/\/oxysuisse.ch\/en\/#website","url":"https:\/\/oxysuisse.ch\/en\/","name":"OxySuisse","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oxysuisse.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/oxysuisse.ch\/en\/wp-json\/wp\/v2\/activity\/970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oxysuisse.ch\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/oxysuisse.ch\/en\/wp-json\/wp\/v2\/types\/activity"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oxysuisse.ch\/en\/wp-json\/wp\/v2\/media\/972"}],"wp:attachment":[{"href":"https:\/\/oxysuisse.ch\/en\/wp-json\/wp\/v2\/media?parent=970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}